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How to Run A Successful Indoor Playground /Arcade Business?

5 Step to success:

  1. Location Select: You must choose a location in a commercial center with high foot traffic and relatively strong spending power, or places where young people gather.
  2. Store Area Layout: Reasonably divide different game zones based on your budget and market demand, such as racing zones, VR arcade zones, shooting zones, gift zones, and kids’ zones, ensuring each area has enough space for players to have a comfortable experience.
  3. Decoration Design: The decoration style should create a vibrant, fashionable, and high-tech atmosphere. Lighting should be bright and distinctive, and color schemes must be attractive.
  4. Equipment Layout: Select reliable, high-quality, and innovative electronic gaming equipment based on the venue’s positioning, and regularly maintain and update them to keep the venue attractive.
  5. Management Plan: You must hire employees with strong service awareness and a passionate attitude, ensuring they serve players enthusiastically and solve their problems in a timely manner.
  6. Operational Plan: Fully utilize online and offline marketing methods to attract customers into the store and achieve more conversions and deals; you cannot just sit and wait for customers to come
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Arcade Business Plan Case

Regarding our layout, we have areas for kids, adults, middle school students, and couples. More importantly, our parent-child families can also have a very good experience in our entire establishment. For our overall traffic flow, customers enter from the left entrance, make a full circle, pass through the racing zone, go through that corridor, and come back to this position. Our space utilization rate is very high. One single flow line forms a complete path from the entrance to the key experience zones, to the corners, and finally to the exit. We have filled the entire flow line with equipment so that our customer base can maximize their feeling of the venue’s atmosphere, and their physical experience can be greatly enhanced.

arcade business plan

Arcade business ROI Analysis

Catagory

ItemDescriptionBudgetTotal
Fixed-asset investmentMachine46 Pcs.$504,285$968,410
Payment Systemcoin/card system$10,000
Indoor Decoration $127,295
Outdoor LED Board55.3㎡$80,351
Transportation 40HQ*8 Pcs.$85,320
Installation Fee1 machine technician; 1 decoration engineer; few labourer$15,000
25%TariffVAT,Custom DUTY $146,159
Air Condition  
Fire safety equipment  
Floor  
Building Construction  
Rent Deposit  
Piping  
Operating costSalary5 staff$18,000$33,800
Rent $15,000
utilities $800

Montly Income

Operation Tiem

Serve capacity/ 8 hours 

Income

Days

Total

Working days

336.6 ( 5% attendance )

$1,613.4 

22

$35,495 

Weekend

210.4(25% attendance )

$8,067 

8

$64,536 

  Total  

$100,031 

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Monthly Expenditure $33800

Rent: $15000

Labors: $18000 (Salary $3600, 5 staff)

Utilities fee :$800 Monthly

Profit: $100031-$33800= $66231

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